Social Connectivity at Scale

Subtitle: How Facebook Engineered the Infrastructure of Global Influence

This book explores how Facebook, originally designed as a college social tool, evolved into the most influential digital infrastructure on Earth. It examines how the platform scaled human connection, monetized attention, harvested behavioral data, shaped global discourse, and redefined the boundaries of identity, community, and truth.

The core premise: Facebook is no longer just a social network—it is a behavioral operating system that governs relationships, emotions, political will, and cultural evolution through engineered design. This book unpacks how and why.

Who This Book is For

• Tech analysts and digital sociologists investigating the systems behind global influence.
• Behavioral economists and political scientists concerned with manipulation and mass persuasion.
• Digital rights advocates, activists, and regulators seeking to understand the full ecosystem.
• Educators, students, and technologists looking to explore the architecture of online behavior.
• Everyday users who want to reclaim autonomy in a manipulated environment.